Central Illinois Eat Local Challenge
A new campaign challenges central Illinois residents to spend $20 each week during the month of September on locally grown food. The Central Illinois Eat Local Challenge Campaign, organized by Illinois Stewardship Alliance in partnership with The Land Connection and City of Urbana, as well as farmers markets across central Illinois, aims to combat the annual slump in sales that farmers experience during the month of September by spotlighting the bounty of locally grown produce available throughout the month. Get the scoop in this awesome video produced by our local program ambassador, Michelle Ryan from Mix 94.5.
September is one of the most abundant months of the year for Illinois farmers, featuring warm season crops like tomatoes and melons along with the return of cool weather crops like lettuce and those that require a longer growing season, such as winter squash. However, the return of the school session, cooling temperatures, and a growing lack of knowledge regarding crop seasonality have all led to a drop off of farmers market attendance during this month. The resulting decline in sales increases food waste and weakens the economic viability of small farms before entering into the slow winter months.
This year, as a result of concerns from central Illinois farms and farmers market managers about the “September Slump”, the Alliance is working with farmers markets and other businesses to organize the Central Illinois Eat Local Challenge campaign. The Alliance will coordinate efforts regionally, while the participating farmers markets will help coordinate efforts in their respective communities.
Participating farmers markets include:
The Downtown Bloomington Farmers Market
The Urbana Market at the Square
The Champaign Farmers Market
The Peoria Riverfront Farmers Market
The Old Capitol Farmers Market in Springfield
The Streator Farmers Market
“There is such a wide variety of products this time of year,” says Molly Gleason, Communications Director for Illinois Stewardship Alliance, “and because the harvest is so plentiful in September, it’s also one of the most affordable times to shop locally. Farmers have zucchini, squash, and cucumbers in abundance. Plus there’s all kinds of varieties and flavors that you won’t find in the grocery store, like baby fairytale eggplants and green striped zebra tomatoes. It’s really one of the best months of the year to shop at the farmers market.”
In order to help Challenge participants meet their goal of spending $20 a week on locally grown food, participants will be automatically subscribed to a weekly e-newsletter featuring seasonal recipes, farmers market meal plans, storage and food preservation tips, and updates on local food events going on throughout the region. Participants can also find updates and inspiration on the Central Illinois Eat Local Challenge Facebook page (https://www.facebook.com/centralillinoiseatlocalchallenge/).
Additionally, beginning the first week of September, participants can bring their registration form to either the Champaign Farmers Market on Tuesdays from 4-7 p.m. or at Urbana’s Market at the Square on Saturdays from 7 a.m. to noon and pick up a farmers market tote bag that contains a Buy Fresh Buy Local Central Illinois directory; a magnetic shopping list note pad, and a flyer listing the events and activities going on throughout the month.
Interested parties can register to participate online athttp://www.buyfreshbuylocalcentralillinois.org/ or in person at the market information booth at any of the participating farmers markets.
Illinois Stewardship Alliance is a statewide non-profit organization committed to building sustainable, local food systems and aiding small farmers. The Alliance operates the Buy Fresh Buy Local Central Illinois chapter, which consists of over 150 farmers, farmers markets, restaurants, and retailers with a commitment to selling locally-grown food.
For more information about the Central Illinois Eat Local Challenge or the Buy Fresh Buy Local Central Illinois Chapter visit http://www.buyfreshbuylocalcentralillinois.org/.